Snookums was established in 2010 by a Brisbane based dad who just had a newborn at the time. He realised that a lot of the time he wasn’t sure when nappy changes were required and found it quite tricky and inconvenient when he has to keep checking. After some research, he came across the wetness indicator technology and designed a nappy that has the two step indicators: to show when there’s some wetness and when it’s time to change the nappy. Since then he has come up with a range of Snookums Nappies to suit a variety of sizes and need, all with the two step wetness indicators, that will help parents across Australia.
Snookums now have a prominent following in the Nappy market across Australia. As a company, Snookums have grown consistently each year due its rising number of loyal customers. Snookums are available through selected IGA Supermarkets, Good Price Pharmacy and other reputable stockists.